Complete SEO Checklist

Roger Cruz Marketing | Your guide to optimizing your website for search engines

Technical SEO

Ensure website has SSL certificate (HTTPS)

Create and submit XML sitemap to Google Search Console

Optimize robots.txt file

Fix broken links and 404 errors

Improve page load speed (under 3 seconds)

Make website mobile-responsive

Implement structured data markup (Schema.org)

Optimize page titles (50-60 characters)

Write compelling meta descriptions (150-160 characters)

Use header tags properly (H1, H2, H3)

Include target keywords naturally in content

Optimize images with alt text and proper file names

Add internal links to related pages

Create SEO-friendly URLs (short and descriptive)

Conduct keyword research for target audience

Create high-quality, original content (1000+ words)

Update old content regularly

Add videos and images to enhance content

Write for users first, search engines second

Create and optimize Google Business Profile

Ensure NAP (Name, Address, Phone) consistency

Get listed in local directories

Collect and respond to customer reviews

Create location-specific pages

Build high-quality backlinks

Create social media profiles

Guest post on relevant websites

Monitor brand mentions online

Set up Google Analytics 4

Set up Google Search Console

Track keyword rankings

Monitor organic traffic growth

Review and analyze monthly SEO reports