Website Launch Checklist
Roger Cruz Marketing | Everything you need to launch your website successfully
Pre-Launch: Content & Design
All pages have compelling, error-free content
CRITICAL
Images are optimized and compressed
All images have alt text
Logo and favicon are added
Color scheme and branding are consistent
Typography is readable and professional
Contact information is accurate and visible
CRITICAL
Technical Setup
Domain name is registered and connected
CRITICAL
SSL certificate is installed (HTTPS)
CRITICAL
Website loads in under 3 seconds
IMPORTANT
All links work (no 404 errors)
CRITICAL
Forms are working and tested
CRITICAL
Form submissions send to correct email
CRITICAL
404 error page is custom and helpful
XML sitemap is generated
Robots.txt file is configured
Mobile Responsiveness
Website displays correctly on mobile phones
CRITICAL
Website displays correctly on tablets
CRITICAL
All buttons are easily tappable on mobile
Text is readable without zooming
Phone numbers are clickable (click-to-call)
Navigation menu works on mobile
Browser Compatibility
Tested in Google Chrome
CRITICAL
Tested in Safari
Tested in Firefox
Tested in Microsoft Edge
SEO Setup
Every page has unique, descriptive title tag
CRITICAL
Every page has unique meta description
IMPORTANT
Heading tags (H1, H2, H3) are used properly
URLs are clean and descriptive
Canonical tags are set correctly
Open Graph tags added for social sharing
Schema markup is implemented
Analytics & Tracking
Google Analytics 4 is installed
CRITICAL
Google Search Console is set up
CRITICAL
Google Tag Manager is installed (if using)
Conversion tracking is set up
Goals are configured in Analytics
Legal & Compliance
Privacy Policy page is published
CRITICAL
Terms of Service page is published
Cookie consent banner is added (if required)
GDPR compliance checked (if applicable)
Copyright notice in footer
Security
Strong admin passwords are set
CRITICAL
Regular backups are scheduled
CRITICAL
Security plugins installed (if WordPress)
Spam protection on forms
Development/staging sites are password protected
Performance
Images are lazy-loaded
CSS and JavaScript are minified
Browser caching is enabled
CDN is set up (if needed)
Unused plugins/code removed
Content Pages
Homepage
CRITICAL
About Us page
CRITICAL
Services/Products pages
CRITICAL
Contact page
CRITICAL
Privacy Policy
CRITICAL
Terms of Service
FAQ page (if applicable)
Blog (if applicable)
Social Media
Social media icons link to correct profiles
Social sharing buttons work
Social media preview images are set
Website URL added to all social profiles
Email Setup
Professional email addresses created
IMPORTANT
Email signatures include website URL
Contact form emails are being received
CRITICAL
Auto-responder emails are professional
Testing
All forms tested and working
CRITICAL
All links tested (internal and external)
CRITICAL
Shopping cart tested (if e-commerce)
CRITICAL
Checkout process tested (if e-commerce)
CRITICAL
Search functionality tested (if applicable)
Multiple users tested the website
Post-Launch
Submit sitemap to Google Search Console
CRITICAL
Submit sitemap to Bing Webmaster Tools
Set up Google Business Profile
IMPORTANT
Announce launch on social media
Send launch email to subscribers
Update email signatures with new URL
Update business cards and marketing materials
Monitor analytics daily for first week
Check for broken links weekly
Ongoing Maintenance
Schedule regular content updates
Set up automatic backups
CRITICAL
Schedule software/plugin updates
Review analytics monthly
Update SEO strategy quarterly